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ATTENTIVE

Attentive

ATTENTIVE
$13.71
+2.81% (24h)
pre-ipoTier CTradeable on CoinUnited.io100x Leverage

Can retail traders trade Attentive? Attentive is not listed on any stock exchange, and its private secondary markets are mostly restricted to accredited investors. CoinUnited offers a synthetic CFD reference — price exposure only, not equity (no voting, dividends, or IPO allocation) — tradable by eligible users 24/7, from US$100, with no accreditation. Access terms vary by jurisdiction and product eligibility.

01

Company snapshot

Cross-Venue Reference Price

CoinUnited’s reference price shown side by side with named private secondary-market venues — one glance shows where CoinUnited sits and the spread across venues.

CoinUnitedSynthetic CFD reference
$13.71
NoticePrivate secondary
$13.68
Forge GlobalPrivate secondary
$6.03
HiivePrivate secondary · accredited
$6.00
$0.00$20.00
Reference range
$6.00–$13.71
Venue dispersion
129%
CoinUnited 24h
▲ 2.81%
Last checked
2026-08-03

Each venue uses a different pricing methodology (last-trade, model-derived estimate, synthetic CFD reference), so figures are indicative and not directly comparable. The dispersion between venues is itself information — more honest than a single price.

How CoinUnited derives its reference price

CoinUnited’s pre-IPO reference price blends several observable inputs — recent private-secondary transaction marks, the latest primary funding-round valuation, and public-market comparables — weighted toward the most recent and most corroborated data. Because pre-IPO shares change hands infrequently and off-exchange, no single “true” price exists: the quoted spread reflects this genuine uncertainty rather than a fixed markup, widening when venue dispersion or data staleness rises and tightening as fresh, corroborated marks arrive. This keeps the reference honest to how thinly the underlying actually trades.

Machine-readable table — same numbers, per-venue source
VenueReferenceAs ofSource
CoinUnited (Synthetic CFD reference)$13.712026-08-03coinunited.io
Notice$13.682026-08-03notice.co
Forge Global$6.032026-08-03forgeglobal.com
Hiive$6.002026-08-03hiive.com

Indicative reference prices, not executable quotes. The CoinUnited figure is a synthetic CFD reference (not equity; no voting, dividend, or IPO allocation). CoinUnited does not provide price targets or guarantee returns.

02

Valuation & financials

Valuation Trajectory

Reported private-market valuations over time — third-party transactions and estimates, with a source for each point.

$0B$25B$50B$13B2018$40B2019$40B2020$6.9B2021$2B2026

Reported private-market valuations; third-party estimates, not CoinUnited claims — private companies have no audited public financials.

Machine-readable table — same data, per-transaction source
DateReported valuationSource
2018$13MReuters
2019$40MCrunchbase
2020$40M–$2.2BForbes, Crunchbase, TechCrunch
2021$6.9BSacra
2026$2.02BNotice

Key Financials

Third-party estimates

A private company has no audited public financials — every figure below is a third-party estimate, shown with its reporting source and period.

$4M
Annual recurring revenue (ARR) – Attentive.ai
Latest discl · TechCrunch
-$200M
Annual recurring revenue (ARR) 2022
2022 · Sacra
$125M
Annual recurring revenue (ARR) 2021
2021 · Sacra
$29B
Customer GMV impact
Year ending · Sacra

Figures are third-party estimates for a private company (no audited financials); each carries its reporting source. Not CoinUnited claims, not investment advice.

Machine-readable table — same figures, per-metric source
MetricEstimateSource
Annual recurring revenue (ARR) – Attentive.ai (Latest discl)$4MTechCrunch
Annual recurring revenue (ARR) 2022 (2022)-$200MSacra
Annual recurring revenue (ARR) 2021 (2021)$125MSacra
Customer GMV impact (Year ending )$29BSacra

Pre-IPO Peer Valuations

How this company's current valuation compares to nearby pre-IPO names we cover — structured private-market marks, not a public EV/Sales multiple.

Tanium
$3.8B
Airtable
$2.61B
Bolt
$2.32B
Attentive
$2.02B
Flexport
$1.84B
Automation Anywhere
$1.77B
Impossible Foods
$1.46B
Machine-readable table — same peers, valuation + source
CompanyValuationSource
Tanium$3.8BNotice
Airtable$2.61BNotice
Bolt$2.32BNotice
Attentive$2.02BNotice
Flexport$1.84BNotice
Automation Anywhere$1.77BNotice
Impossible Foods$1.46BNotice

Notice.co secondary-market marks, as of {d}. Private valuations move with each trade.

Shareholders & Ownership Background

Major institutional investors named in public reporting — not a verified cap table.

Machine-readable table — same investors, per-name reporting source
InvestorSource
SequoiaTechCrunch
Insight PartnersForbes
Peak XV PartnersForbes
Vertex Ventures SEAForbes
InfoEdge VenturesForbes
Tenacity VenturesForbes

Investors named in public reporting — NOT a verified cap table; holdings and changes are per official filings.

03

How you trade it

Access & Tradability Comparison

The same company across different venues — access terms and eligibility. A direct answer to the highest-intent question: how can a retail investor actually get exposure?

TermsCoinUnitedNasdaq Private MarketHiiveForge / EquityZen
Product typeSynthetic CFDPrivate secondary equityPrivate secondary equityPrivate secondary equity
Is it equity?No (price exposure)YesYesYes
Accredited investor requiredNo*YesYesYes
Minimum ticketLow*HighHighHigh
24/7 tradingYesNoNoNo
Shareholder rightsNone (no voting / dividend / IPO allocation)YesYesYes

*Access and minimum vary by jurisdiction and product eligibility.

How the ATTENTIVE CFD works

Before you trade, understand exactly what you get, what you don't, and where the risk sits.

What you buy

Price exposure to the ATTENTIVE reference (a synthetic CFD) that tracks the CoinUnited reference up and down.

What you do NOT get

It is not equity: no shares, no voting rights, no dividends, no IPO allocation.

Basis risk

The CoinUnited reference may carry a spread or premium versus secondary-market prices; the two need not move in lockstep.

Leverage illustration: with $X margin at N× leverage you open a $X·N notional position; if price moves against you to the liquidation level the position is force-closed. High leverage magnifies both profit and liquidation risk.

Price & Market Structure

24H Range: $13.569$13.797
24H Low
$13.569
24H High
$13.797
BID / ASK
$13.28 / $14.14
Loading chart...

Trading Regime Status

Leverage
100x
(Max on CoinUnited.io)
Volatility
Low
(1.66% 24h)

Scenario Explorer

Illustrative — not a prediction

Drag a hypothetical reported valuation to see the implied reference price at the same ratio the current reference sits at today. An illustrative what-if — not a forecast, price target, or guarantee.

Scenario
Base
Hypothetical valuation
$2B
Implied reference (illustrative)
~$14
$10B$2B · Base$0B

Illustrative calculation only (implied reference = current reference × hypothetical valuation ÷ latest reported valuation). It is not a prediction, price target, or guarantee, and does not imply the price will reach any level. CoinUnited does not provide price targets.

04

Catalysts & news

Catalyst Timeline

Dated third-party developments that move the private valuation — newest first, each classified bullish or bearish and linked to its source.

  1. 2026-06-24
    ## $6.90B 2022 Funding ... Sacra estimates that Attentive hit about $200M annual recurring revenue (ARR) at the end of 2022, up 60% from $125M at the end of 2021. Bullish
  2. 2025-11-18
    The company, which is not yet profitable, is close to raising new funding that would value it above $6 billion, a person familiar with the matter said. Bullish
  3. 2025-03-21
    - Latest Deal Type Out of Business ... - 2101 North Monroe Street - Suite 117 - McLean, VA 22207-0000 - United States ... Bearish
  4. 2025-01-01
    Acquired/Merged ... - Latest Deal Type Buyout/LBO ## - Financing Rounds 2 ### Attentive Home Healthcare General Information ... Bearish
  5. 2024-08-22
    Last fall, after marketing software company Klaviyo went public at a market value of more than $9 billion, leaders at rival Attentive were cheerful about their own initial public offering prospects. Bullish
  6. 2023-04-28
    ### Bain Capital Ventures raised $1.3 billion to fund young startups, and young VC firms, too ... ### Attentive raises another $40M for mobile messaging, will invest in helping customers respond to COVID-19 ... Bullish
  7. 2020-09-23
    Following a $110 million Series C funding secured in January and April, the New York-based company announced the closure of a $230 million Series D funding round on Wednesday, with existing investor Coatue leading the investment. Bullish
  8. 2020-04-15
    Mobile messaging startup Attentive continues to bring in new funding. The startup raised a $40 million Series B last summer, followed by a $70 million Series C at the beginning of this year. Bullish
Machine-readable table — same developments, with source

Recent third-party developments classified bullish / bearish for the private valuation; verbatim, sourced.

DateDevelopmentDirectionSource
2026-06-24## $6.90B 2022 Funding ... Sacra estimates that Attentive hit about $200M annual recurring revenue (ARR) at the end of 2022, up 60% from $125M at the end of 2021. BullishSacra
2025-11-18The company, which is not yet profitable, is close to raising new funding that would value it above $6 billion, a person familiar with the matter said. BullishBloomberg
2025-03-21- Latest Deal Type Out of Business ... - 2101 North Monroe Street - Suite 117 - McLean, VA 22207-0000 - United States ... BearishPitchBook
2025-01-01Acquired/Merged ... - Latest Deal Type Buyout/LBO ## - Financing Rounds 2 ### Attentive Home Healthcare General Information ... BearishPitchBook
2024-08-22Last fall, after marketing software company Klaviyo went public at a market value of more than $9 billion, leaders at rival Attentive were cheerful about their own initial public offering prospects. BullishThe Information
2023-04-28### Bain Capital Ventures raised $1.3 billion to fund young startups, and young VC firms, too ... ### Attentive raises another $40M for mobile messaging, will invest in helping customers respond to COVID-19 ... BullishTechCrunch
2020-09-23Following a $110 million Series C funding secured in January and April, the New York-based company announced the closure of a $230 million Series D funding round on Wednesday, with existing investor Coatue leading the investment. BullishForbes
2020-04-15Mobile messaging startup Attentive continues to bring in new funding. The startup raised a $40 million Series B last summer, followed by a $70 million Series C at the beginning of this year. BullishTechCrunch
05

Understand the risks

Trading Risks

An honest, up-front list of the risks — both out of respect for the trader and as a YMYL compliance requirement.

Leverage / Liquidation

High leverage means a small adverse move can trigger forced liquidation and loss of your full margin.

Basis risk

The reference price can diverge from any single secondary-market execution price.

Private-market liquidity

Pre-IPO secondary markets are thin and price slowly; the reference updates on a limited cadence.

Regulatory risk

The company faces cross-border regulatory and geopolitical uncertainty.

Valuation uncertainty

Private valuations lack audited public financials; ranges can swing materially.

IPO timing

No formal IPO filing; timing and final pricing are highly uncertain.

06

Deep dive

What Is Attentive? The Enterprise SMS Marketing Platform Explained

TL;DR

Attentive is a late-stage private enterprise SMS/mobile marketing platform trading at approximately $6.03 per share on secondary markets like Forge Global as of June 2026, representing a credible but non-imminent IPO candidate in a macro environment that demands profitability discipline over pure growth.

Attentive is a New York City-based enterprise SaaS platform that enables retail, e-commerce, and consumer brands to build direct, owned marketing relationships with their customers through personalized SMS and MMS messaging — without routing spend through third-party ad networks.

As of June 2026, the company remains privately held, with no listing on NYSE or Nasdaq, and is widely tracked by pre-IPO investors as a credible late-stage candidate once conditions for growth-tech listings improve.

Founding Story and Leadership Pedigree

As TechCrunch reported in October 2019, Attentive was founded in 2016 by Brian Long (CEO) and Andrew Jones — the same co-founding duo behind TapCommerce, a mobile advertising company they sold to Twitter.

According to TechCrunch senior writer Anthony Ha, the pair built Attentive on a deliberate strategic conviction: "Co-founders Brian Long and Andrew Jones previously built the mobile advertising company TapCommerce, and with Attentive they're betting that text messaging will become a primary performance marketing channel for e-commerce brands."

That thesis — that brands would benefit from owning a direct, opted-in subscriber list rather than renting audience reach from platforms — has become increasingly mainstream as digital ad costs have risen and third-party cookie deprecation has accelerated first-party data strategies across the industry.

Core Product and Business Model

According to TechCrunch reporter Sarah Perez writing in January 2020, Attentive's business model is that of an enterprise SaaS platform, enabling retail and e-commerce brands to send targeted, automated SMS and MMS marketing messages to opted-in consumers, typically on a subscription and usage basis.

The product suite extends beyond simple message delivery: Attentive positions itself as infrastructure-level tooling, encompassing AI-driven audience segmentation, compliance infrastructure built around TCPA and CTIA regulations, two-way conversational SMS capabilities, and deep integrations with major e-commerce and CRM platforms.

As Perez described it in August 2020, Attentive is "a personalized mobile messaging platform for innovative brands and organizations, designed to help them manage every aspect of their SMS marketing channel" — a characterization that underscores its ambition to own the full operational layer of a brand's text marketing program rather than serve as a commodity message relay.

Competitive Landscape

Attentive competes in adjacent territory with publicly listed companies including Klaviyo (KVYO), Twilio (TWLO), and Salesforce Marketing Cloud, as well as private peers such as Postscript.

Its differentiation centers on enterprise compliance depth — particularly its TCPA/CTIA infrastructure — and AI personalization layered onto owned subscriber lists, which distinguishes it from more developer-centric messaging APIs or broader multi-channel marketing suites.

This positioning has attracted institutional-grade venture backing: according to TechCrunch coverage spanning 2019 through 2020, Attentive raised multiple venture rounds including Series B, C, and D financings, with investors such as Sequoia Capital and IVP participating — a signal of the confidence top-tier growth investors placed in the platform's enterprise trajectory.

Pre-IPO Status and Secondary Market Trading

As of June 2026, Attentive shares trade on specialist secondary platforms including Forge Global — which listed an indicative secondary price of $6.03 per share as of June 9, 2026, according to Forge Global data (not independently verified).

No major new funding rounds, acquisitions, or updated valuations for Attentive have appeared in coverage from TechCrunch, Bloomberg, WSJ, or Crunchbase during 2025–2026, reflecting the broader pause in late-stage private market primary activity rather than any company-specific event.

Attentive is broadly classified as a credible IPO candidate pending improved market conditions for growth-tech listings — a theme explored in depth in the 2026 Pre-IPO Market Outlook.

For investors tracking the company in secondary markets, understanding its product positioning and competitive moat remains the foundational step before analyzing valuation entry points.

Last updated: 2026-06-10

Key Insights

  • Attentive's secondary market price of $6.03 on Forge Global (June 2026) reflects a broader valuation reset in late-stage tech rather than company-specific deterioration — the spread between primary-round peak valuations and current secondary indications is a structural feature of the 2024-2026 growth-tech reset cycle.
  • The enterprise SMS and personalized mobile marketing space sits in a strategic middle ground: not as capital-intensive or AI-hype-driven as data center plays, but benefiting from AI integration into its core product — this positioning may actually improve IPO readiness once macro conditions stabilize.
  • Secondary market liquidity for Attentive is concentrated on specialist platforms (Forge Global, EquityZen, Hiive), meaning price discovery is episodic rather than continuous — creating both information asymmetry risk and opportunistic entry windows for pre-IPO synthetic traders on CoinUnited.
  • The macro backdrop as of mid-2026 — higher real yields, sticky inflation, and AI-dominated new-issue attention — systematically disadvantages non-AI growth names in IPO queues, suggesting Attentive's listing timeline is condition-dependent rather than calendar-driven.
  • Attentive's value proposition (zero-party data, direct consumer SMS relationships, enterprise retention tooling) positions it defensively against cookie deprecation and digital advertising fragmentation — a structural tailwind that distinguishes it from pure-play ad-tech comparables.

Trading ATTENTIVE on CoinUnited.io: Pre-IPO CFD Mechanics & Strategy

Trading ATTENTIVE on CoinUnited.io means engaging with a CFD-style synthetic derivative — not buying shares in a private company — and understanding that distinction is the foundation of every risk and strategy decision that follows.

How the ATTENTIVE Synthetic Instrument Works

The ATTENTIVE instrument on CoinUnited.io is a cash-settled synthetic derivative that tracks Attentive's implied private-market valuation as reflected in secondary market price indications — anchored to platforms such as Forge Global, where, according to Forge's own data as of June 9, 2026, the indicative secondary price stood at $6.03 per share.

As Finance Magnates reported in July 2025 when covering comparable grey-market products, "pricing of pre-IPO synthetic CFDs is derived from secondary-market indications, private funding valuations, and broker order books, rather than from an official exchange quote."

This means the ATTENTIVE synthetic price on CoinUnited updates continuously, 24 hours a day, seven days a week — a structural advantage over traditional pre-IPO access, which is restricted to episodic quarterly tender windows or secondary platform matching events.

Critically, holding this instrument conveys no shareholder rights whatsoever.

As market-structure researcher 0xFishyLosopher noted in an October 2025 thread on synthetic pre-IPO instruments: "A synthetic token is a wholly separate security issued by the third party, conveying no rights against the referenced company and requiring its own registration, even when it tracks the value of a famous private firm."

Traders are speculating on price movement, not acquiring an economic interest in Attentive's equity.

Leverage Mechanics and Position Sizing

CoinUnited.io offers up to 500x leverage on ATTENTIVE CFDs — a materially higher ceiling than the retail regulatory cap of 5:1 that ESMA and UK FCA rules impose on equity CFD providers under MiFID II product intervention measures, according to Investopedia's summary of those rules.

That elevated leverage amplifies both opportunity and risk in a non-linear way that pre-IPO traders must internalize before sizing any position.

Pre-IPO synthetics carry structurally higher effective volatility than listed equities because underlying price discovery is thin and episodic. A 10% shift in secondary market indications — entirely plausible across a single quarterly window — translates into a 5,000% P&L swing at full 500x leverage.

The practical implication is that micro-position sizing is not optional; it is the primary risk control mechanism.

Hypothetical worked example — 500x leverage:

InputValue
Notional position size$100 margin deposit
Leverage multiple500x
Effective exposure$50,000
10% adverse move in synthetic price–$5,000
Loss as % of initial margin–5,000% (full wipeout + beyond margin)
1% favorable move+$500 (+500% on margin)

This arithmetic makes strict stop-loss placement non-negotiable. Traders should size initial positions so that the maximum tolerable stop-loss distance in percentage terms does not exceed the margin capital they are genuinely willing to lose on a single trade.

According to a standardized CFD risk disclosure cited by IUX Markets in November 2025, approximately 76% of retail investor accounts lose money when trading CFDs — a benchmark that reinforces why position discipline outweighs directional conviction in leveraged pre-IPO instruments.

Catalyst-Driven Entry and Exit Timing

Four categories of catalysts should anchor ATTENTIVE entry and exit decisions as of June 2026:

  1. S-1 filing or formal IPO mandate: Any public announcement of an IPO filing process historically triggers step-up repricing in secondary indications for comparable late-stage names, as investor anticipation of a public liquidity event compresses the private-market discount.
  2. New primary funding round at a disclosed valuation: Resets the reference price anchor for the synthetic and may prompt immediate gap movement in the CoinUnited synthetic price.
  3. Klaviyo (KVYO) earnings: As Attentive's closest publicly traded comparable in the SMS/mobile marketing SaaS space, Klaviyo's reported demand signals function as a real-time read on the sector health that informs Attentive's implied growth multiple.
  4. Macro rate decisions: Growth-tech multiples remain sensitive to Federal Reserve policy; a pivot toward rate cuts would expand the valuation framework applied to unprofitable or pre-profitability SaaS companies like Attentive.

For broader context on how the 2026 pre-IPO market environment is shaping sentiment across late-stage private names, traders should review sector-level conditions before building a directional thesis on ATTENTIVE.

IPO Event Handling and Settlement Risk

The most asymmetric moment in any pre-IPO CFD trade is IPO pricing itself. Standard practice on CFD platforms involves position closure or conversion at a reference price tied to the IPO offer price or first-day close — traders should review CoinUnited's specific terms for how ATTENTIVE CFDs will be handled at this event.

The gap between the prevailing synthetic price and the eventual IPO reference price is simultaneously the primary return opportunity and the primary gap risk.

Holding through IPO pricing is a deliberate strategy, not a passive outcome, and requires explicit awareness that gap-down settlement (if the IPO is priced below the synthetic's prevailing level) can crystallize losses faster than any intraday stop-loss can prevent.

Spread, Liquidity, and Practical Execution

ATTENTIVE synthetics will carry wider bid-ask spreads than liquid crypto or forex CFDs on CoinUnited, reflecting the thin and episodic nature of the underlying secondary market. Traders should explicitly account for spread costs when calculating break-even thresholds — at 500x leverage, even a modest spread represents a meaningful percentage of margin.

Use limit orders where the platform permits, and be alert to the reality that US macro announcements or any Attentive-specific news breaking outside standard US business hours may temporarily widen the synthetic spread before the price fully updates to reflect new information.

Frequently Asked Questions

Attentive's secondary market shares were last indicated at approximately $6.03 per share on Forge Global as of June 9, 2026, making it one of the more actively tracked names in the private SMS/mobile marketing space. This figure represents the indicative price at which shares have changed hands on specialist secondary platforms — it is not a publicly listed price, and Attentive remains a private company with no NYSE or Nasdaq ticker. Importantly, this data is not independently verified and should be treated as directional rather than precise. From a valuation standpoint, the current secondary price sits materially below Attentive's peak implied valuation from its 2021 primary funding rounds, reflecting the broader reset in late-stage tech rather than company-specific distress. There is no publicly disclosed fully diluted share count or authoritative 2025-26 market cap figure, so any total valuation estimate carries meaningful uncertainty. On CoinUnited, the ATTENTIVE CFD synthetic price tracks available secondary market data, giving traders real-time exposure without needing access to specialist private-market platforms.

Glossary

Key pre-IPO and CFD terms, one line each — so the page is unambiguous for both readers and AI answer engines.

Pre-IPOThe stage before a company lists publicly; related valuations come from funding rounds, buybacks, tender offers, or private secondary trades.
Synthetic CFDA contract for difference that gives price exposure only — it does not represent ownership of the underlying company’s shares.
Secondary marketA market where private shareholders trade with accredited investors; prices can disperse due to liquidity and transfer restrictions.
Accredited investorAn investor meeting specific asset, income, or professional thresholds; most private secondary venues serve only these users.
Reference priceAn indicative value used for pricing or information display — not necessarily an executable quote.
Basis riskThe risk that a CFD reference and the secondary-market share price (or final IPO price) do not move in step.
GMVGross Merchandise Value — total transaction value on a platform; reflects commerce scale, not revenue or profit.
Implied valuationA company valuation inferred from a share or trade price and the share count; for private companies it must carry a source and date.

symbol

ATTENTIVE

Markets

pre-ipo

CU Product Code

ATTENTIVE

About the Author

CoinUnited.io Research Team

This Attentive pre-IPO reference page is compiled by CoinUnited.io's research team: financial analysts covering pre-IPO and global private markets, combining primary-source data with a disciplined, source-attributed methodology.

Our Research Methodology

Every reference figure is fact-checked and source-attributed. Private-market data is drawn from reported transactions, secondary-market indications, funding-round marks and comparable-company multiples, with source freshness noted. Figures are indicative, not official equity valuations.

Disclaimer: content is for informational and educational purposes only and is not personalized financial advice. Pre-IPO CFDs carry significant risk and provide price exposure only, not equity ownership. Always conduct your own research and consult a qualified financial advisor.

Disclaimers & References

Important Risk Disclaimer

Pre-IPO CFD reference prices for Attentive are indicative only: they may be illiquid, discrete, stale, or differ from any future IPO price, and are not official equity valuations or executable quotes.

A CFD provides price exposure only, not equity ownership: no voting rights, no dividends, no IPO allocation.

Users should conduct their own research and consult with qualified financial professionals before making any investment decisions. The creators and operators of this platform assume no responsibility for any financial losses or other damages that may result from reliance on the information provided.

cu.disclaimer_risk_investment

Methodology Overview

Private-market reference methodology uses secondary-market indications, reported private transactions, tender-offer marks, funding-round valuation marks, comparable-company multiples, and venue quotes with source freshness. Reference prices may be stale, discrete, indicative, or unavailable, and should not be treated as official equity valuation or executable quotes.

Last methodology review:

ATTENTIVE

ATTENTIVE

Attentive

$13.71
+2.81%24h
24h Low24h High
$13.57$13.80
Bid
$13.28
Ask
$14.14
Trade Attentive CFD

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ATTENTIVE
$13.71+2.81%
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