Verasity: VRA Crypto Revolutionizes Adtech and EsportsTable of Contents
Verasity: VRA Crypto Revolutionizes Adtech and Esports
By CoinUnited.io Research Team
3 min read
By a clever combination of VeraViews and Proof of View (PoV) technology, Verasity offers a novel method for preventing fraud in the adtech industry. All three parties participating in the video streaming platform—advertisers, creators, and viewers—benefit from the duo's collaborative efforts. VeraViews is an adtech stack built on the blockchain that employs off-chain and on-chain components to guarantee that video advertisements reach genuine consumers. Proof of View (PoV) is a patented method that securely validates audience views and records the metrics on an immutable public blockchain. Based on real-time viewer behavior, VeraViews' PoV technology can tell with certainty if an ad is being viewed by a person or a bot. Formerly, any suspicious views required a thorough fraud examination that may take months, delaying payments to advertisers.
By depositing VRA tokens into the VeraWallet, businesses or agencies first start a VeraViews advertising campaign. This measure establishes an escrow fund from which publishers can be compensated and viewers can earn incentives. People see the advertisements, and PoV gets real-time stats. The escrow pool is released and the VRA tokens are distributed to publishers and viewers with each legitimate ad view recorded in the blockchain. VeraViews makes sure that creators and publishers get paid quickly (within a few days), viewers are rewarded for watching advertisements, and brands and sponsors only pay for genuine and verified ad interaction.
The Verasity ecosystem consists of a number of other verticals in addition to VeraViews' adtech stack.
Users may save, earn, and stake VRA tokens on it as the official wallet. The wallet contains an escrow function that enables video producers and advertisers to fund their ad campaigns, as was already revealed. Viewers receive VRA token rewards in exchange for seeing the advertisements. VRA token holders can also stake their assets and earn an annual yield of 18.25% in VRA awards. Users may easily move their VRA tokens from their VeraWallet to an Ethereum-compatible wallet since VRA is an ERC-777 token that is interoperable with any Ethereum-based wallet.
To revolutionize how people play and watch esports, VeraEsports is a platform that combines esports with digital currency. Its incentive-based concept offers many chances for gamers to earn VRA tokens by participating in or spectating competitions. In order to provide its players with the best events possible, VeraEsports has teamed up with some of the largest brands in the video game business, like Axie Infinity and VALORANT. Players may participate in public or private tournaments, as well as establish their own events with a prize pool and rules, all through the site's powerful website. Users can link external competitions to the platform via its user-friendly API.
Viewers are rewarded with VRA tokens through the Verasity Watch & Earn program for their activity on the publisher's website. Several of the most well-known publisher websites in the world, including YouTube, Twitch, JW Player, and Brightcove, may be integrated thanks to a custom-built SDK. A trophy symbol in the upper right corner of the platform's user interface lets you know which video players support the software. When the trophy becomes green and you click on it, you'll be sent to VeraWallet, where you may redeem your VRA token for content on various video players. Verasity.tv provides its audience with an abundance of high-quality programming from which they may earn rewards. Verasity's network is prepared to connect with the millions of publishers and users who currently support online video players, according to these strategic integrations.
Verasity has also created its own online video player, VeraPlayer, which makes use of cutting-edge technology to build a user-friendly, cost-effective platform. Without the need for additional software or plug-ins, users may effortlessly watch material from any browser. VeraWallet is integrated into the VeraPlayer, allowing users to keep track of the incentives they've earned when viewing videos on Verasity.tv or commercials for brands.
Verasity will acquire and produce in-game content and goods through its gaming partners. On the platform's NFT marketplace, these genuine digital goods will be offered. Verasity hopes to provide value for NFTs with VeraVerse as it can already track viewership through the VeraEsports platform. The data will be used to verify the seller's legitimacy and determine the artwork's original location, both of which will significantly minimize NFT fraud.
Verasity amended their white paper in the second quarter of 2022 to include more tokenomics, which would increase enterprise adoption and boost previous results. The total supply of Verasity (token ticker: VRA) is 110.36 billion VRA tokens. Tokens that have already been burned, totaling over 2.1 billion, are not included in the total quantity of VRA tokens. Verasity will begin quarterly token burning in February 2023 to boost the value of the VTA coin, with 50 million VRA tokens burned in that month alone. Around 10% of VRA's entire token supply, which is 10.36 billion, is now in circulation. To fuel Verasity's ad stack technology, a sizable chunk of VRA tokens—100 billion to be exact—has been set aside. Nevertheless, these tokens are merely intended to act as "marker tokens" to help with the cost of data circulation in the network and will not alter the total supply.
VRA's price has had a number of price fluctuations throughout the years, similar to most coins in the crypto market, and is not immune to volatility. Verasity's price reached an all-time high in April 2021 of $0.05 before falling to $0.01 in May. The value of VRA has been steadily declining since then, and this trend is expected to continue until at least 2022. During the crypto meltdown brought on by the collapse of LUNA/Terra in June 2022, it went below its support price of $0.02 and reached a low of $0.005. Verasity's price has been on the rise since the beginning of 2023, when it reached $0.01 in the middle of February. Price Prediction is bullish on Verasity's long-term prospects, however it projects a modest increase in VRA value to $0.017 by 2025. The company's researchers predict that by 2030, the value of a single VRA token might reach above $0.10. In the short term, DigitalCoinPrice anticipates that its price will increase rather quickly, reaching $0.02 by 2025. Nevertheless, economists forecast moderate growth after 2028, with the price rising to $0.03 in 2028 and $0.06 by 2030.
It's moving in the correct path when it comes to authenticating digital objects and getting rid of abusive actors in adtech by developing solutions like VeraViews and Proof of View. The year 2023 will also see the release of some interesting new features from Verasity, such as the addition of machine learning and artificial intelligence modules to the VeraViews platform and the introduction of the VeraCard to complement the VeraWallet.
The VRA/USDT Spot trading pair may be traded on CoinUnited.io's user-friendly trading platform once you have funded your account. The 5,000,000 VRA prize pool event runs from March 13 to March 26, 2023, and all you have to do to win 4,000 VRA is deposit 20,000 VRA into your CoinUnited.io account. With the 6,000,000 VRA prize pool event from March 13 to March 20, 2023, you may also stake VRA to earn up to 99% APY on CoinUnited.io Savings.
Verasity has made significant strides in the crypto world in its short time there, particularly in the Video on Demand market. VeraEsports competitions hosted by the platform have also gained prominence in the esports world. Verasity's redesigned road map to provide game-changing technologies to the esports and adtech industries is on pace, thanks to a strong leadership and development team.
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