The WOM Protocol (word-of-mouth) is a blockchain-based marketing solution that allows businesses, content producers, publishers, and social media platforms to monetise word-of-mouth referrals on any app or platform.
The WOM Token is built on an ERC20-compatible standard and is implemented as a token contract on the Ethereum Blockchain. The token contract's fundamental functionality is a decentralized and trustless method of transferring WOM Token ownership. The WOM Token is a non-refundable functional utility token that will be used to facilitate transactions between WOM Protocol members. WOM Protocol is a user-generated marketing channel that capitalizes on the most effective type of marketing: genuine word-of-mouth referrals.
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