Ambire is the new name for AdEx Network, a company that bills itself as a "next-generation" digital advertising solution.
Ambire AdEx is a protocol developed by Ambire. All interactions between publishers, advertisers, and end users are covered. It uses the OUTPACE layer 2 payment channels to make micropayments on Ethereum and supports DeFi staking of its native ADX token.
The Ambire AdEx platform's native utility token, ADX, is utilized to incentivize validator uptime and ensure the seamless operation of all advertising campaigns. Validators are assigned to each advertising campaign on the network and are in charge of processing layer 2 payment channel micropayments between publishers and advertisers. The validator network's dependability guarantees become stronger as more tokens are staked.
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